The relevance of pollinators for food production is widely accepted, but we still lack of information on many global crops. Within a big team led by Maxime Eeraerts, we review the current evidence of pollination in apple, a major fruit crop across the world. We found a consistent pattern of pollen limitation in crops of different territories and latitudes, and a positive effect of pollinator richness, especially of wild bees, on fruit weight and seed set. Honeybees are dominant flower visitors almost everywhere but, qualitatively, they are poor pollinators. In fact, fruit weight decreases with the abundance of honeybees. These results encourage to protect wild pollinators in crops by decreasing pesticide use and increasing natural habitats surrounding apple plantations. See the paper in Journal of Applied Ecology!