We participate in two large-scale studies on the relevance of pollinators in apple crops throughout Europe. On the one hand, by using trait-based estimates of functional diversity, we evidence the filtering effects of landscape homogenization and orchard intensification on pollinator biodiversity, but also the relevance of functional diversity on pollination service. Importantly, low-intensity orchards with high pollination functional diversity reach levels of pollination similar to those of high-intensity where pollinator assemblages are impoverished. See results in Journal of Applied Ecology. On the other hand, in Ecological Applications we show that pollination deficits are widespread across European orchards, highlighting the need of supporting abundant and diverse wild pollinator assemblages.